Explanation: In advertising, a return is realized in proportion to the reach of a campaign. The quote infers that a successful campaign would reach only the targeted buyer and produce positive outcomes ( sales for example)
Application: As an analogy to situations where some of the investment does not produce outcomes. However, the situation/inference could also be that a certain amount of investment is needed to realize a proportional outcome. This can be also be applied as a rhetorical question; whether an investment can be reduced while maintaining or even improving the outcome?
Topics: advertising marketing